Who are Pod Partnerships?
Pod Partnerships facilitate podcast advertising campaigns that convert. We specialise in creating authentic and tailored partnerships between brands and creators, built on mutual values and aligned goals with the intention of fruitful long term relationships.
Brands
Partner with industry experts to optimise your podcast campaigns. Collaborate with aligned creators, enjoy tailored strategies, and achieve long-term advertising success.
Podcast Hosts to Industry Leaders.
Work directly with aligned creators.
Tailored to your goals and requirements.
Long term advertising solutions.
Our knowledge to optimise results.
Creators
Maximise your podcast revenue with brand partnerships that align with your audience. Keep more of your earnings, invest minimal time, and stay on your current hosting platform – we handle the rest.
Rewarding long term partnerships.
Brands that align with your audience.
Retain more of money than usual.
Hands off & minimum time requirement.
No need to migrate hosting.
Often quoted as the ‘wild west’ of advertising, podcast sponsorship can be a difficult thing to get right for both brands and podcasters. However, when executed correctly, the results are unmatched for all parties in terms of impact and ROI.
We strongly believe that every partnership is unique and should be crafted specifically for each and every campaign between podcast and brand. Traditional podcast ads are often a pre-recorded, generic and scripted 45 second ad read, published to a big group of shows in a somewhat similar niche. We do it differently - Our aim is to always facilitate 1 on 1 partnerships with creators genuinely endorsing the brand, product and vision by incorporating it into the content in a way that listeners don’t want to skip and trust the host in their recommendation, enough to convert to becoming a customer. This is what sets us apart from traditional agencies and ad networks.
Our approach to podcast advertising has made podcasters far more than they ever had before through sponsorship, as well as generating incredible results for brands, practically always leading to longer and more frequent campaigns in every partnership we manage.
Mentors Behind Thousands of Successful Creators.
With a combined 7 years of experience in the podcast industry, Ash & Kane have taught thousands of creators how to launch, grow, and monetise their podcasts and gone on to work directly as mentors for hundreds of independent podcasters.
Ash & Kane host ‘The Podcasters Podcast’, a top 10 UK Marketing podcast. Through amassing millions of views across all channels as well as featuring notable guests like Rob Moore, Simon Squibb, and Daniel Priestley, the podcast has become a popular and trusted resource for podcast industry insights, actionable how-to advice and interviews with successful creators from around the globe.
Both founders come from a background in advertising, which has played a pivotal role in helping podcasters monetise their content and ensuring brands see tangible returns from podcast sponsorships. Their expertise in facilitating mutually beneficial partnerships has led to countless successful campaigns, which inspired the launch of Pod Partnerships, a business founded exclusively to connect brands and podcasters.
